The latest global social trends and insights
The social media world is constantly growing and shifting, which means there are always new global trends and insights. Keeping on top of these trends is one way to improve your social media efforts. Paying attention to trends will allow you to create content that should have higher impressions and engagement on social media.
Consumers are also more likely to follow through with a purchase when they see content that they resonate with and reflects the current times. Therefore, trendspotting is a good habit to get into and couldn’t be easier. Continue reading for our top five latest global social trends and insights! Some of these insights came from Mintel’s 2023 Global Report.
1. Social media becomes a space to escape
One of the top trends we are seeing on social media is that these platforms are becoming a place for people to escape. The world we live in is rather chaotic. People are going through their own issues and are looking for a source of optimism and connection.
Social media allows people to step out of their lives for a moment, soak up some positivity, and connect with other people and brands. What does this look like for your social channels as a brand? Ensure your posts offer these comforts by creating lighthearted content that encourages your followers to connect with you and each other.
2. Minimalist, accessible messaging
Next up on our list of social media trends and insights is minimalist and accessible messaging. That’s right, people on social media are going back to basics, ditching jargon, and making sure their messaging is accessible.
Not just that, but they are being more minimalistic with the style of their posts too. They are skipping design when it feels unnecessary; uploading videos as they are, and breaking up with heavy graphics.
3. Small businesses are cosy-ing up to creators
Small businesses are also increasing their marketing budgets, so they can avail of influencer marketing and collaborate with creators. They are increasingly recognising how influencers help to build trust and improve brand image.
Additionally, big brands are finally easing off competing for creators which is leaving the door wide open for small organisations. Small businesses are realising the creator market is full of influencers at all different levels too which is helping them tap into their potential.
4. Businesses putting more money into content creation
Another trend we are seeing, in particular, at Social Directions Agency is that businesses are putting more money and effort into content creation. We received a lot of enquiries about filming content for clients, which is what led us to create this additional service.
Whilst minimalistic content works well, the power of well-shot content that tells a story cannot be understated. This kind of content shows a different side of the business on social media that is appealing and attractive to consumers. Whether it is videos or photographs, putting more money into content creation is helping brands stand out.
5. Short-form video content will continue to have the highest ROI
Finally, short-form video content, as we see on TikTok and Instagram, will continue to have the highest return on investment (ROI). This format of video came about when TikTok first launched and has continued to be effective for brands looking to get results from social media.
It wasn’t long before Instagram created the same kind of video format option, and the same goes for Facebook. Even though TikTok has given the option for longer videos, short-form videos are still proving to be more successful on the app. Therefore, if you want to thrive on social media, video content is crucial and especially quick and snappy, engaging videos.
Summary
We hope this list of the latest global social trends, and insights helps you improve your social media marketing efforts. If you want to better position your brand on social media and get tangible results, we would be delighted to help you. Contact us via the button below, and we will devise a social media strategy that underpins your goals and makes you industry-leading across all channels!