We Took Them Online — Now They're Earning €4 for Every €1 Spent

How We Built a New Revenue Stream for This Lighting Store

Objective

Build a strong e-commerce site to match their showroom’s success and create a seamless experience that boosts both online and in-store sales.

Approach

We used a multi-channel approach with paid ads and organic content to boost awareness and sales:

  • Ran Google and Meta Ads targeting core customers

  • Managed organic social alongside paid efforts

  • Balanced brand building with direct sales generation

Google Ads

Reached 35,000 people per month searching for lighting.

Averaged a Return On Ad Spend of 4 (ROAS)

Results (Monthly Averages)

Social Media

Reaching 33,000 people per month through Facebook & Instagram.

Gained an average of 166 new followers per month.

Generated an average of 1,378 website clicks per month from social media.

Key Outcome

A combined paid and organic strategy across Google and social media platforms successfully drives both online sales and brand growth for National Lighting every single month.

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