National Lighting
Objective
Develop a robust e-commerce presence to mirror the success of their established showroom, creating a seamless omnichannel experience that drives sales both online and in-store.
We implemented a multi-channel strategy combining paid advertising
and organic content to drive both awareness and sales:
Launched Google Ads and Meta Ads campaigns targeting their typical customers.
Managed organic social media alongside paid campaigns.
Balanced efforts between driving brand awareness and generating direct sales.
Approach
Google Ads
Reached 35,000 people per month searching for lighting.
Averaged 20 tracked sales per month via paid search.
Key Tactics
Google Ads campaigns targeting customers actively searching for lighting solutions.
Social media ads are designed to inspire and attract potential lighting customers.
Leveraged high-quality in-store content and supplier imagery to engage audiences and drive conversions.
Results (Monthly Averages)
Social Media
Reaching 33,000 people per month through Facebook & Instagram.
Gained an average of 166 new followers per month.
Generated an average of 1,378 website clicks per month from social media.
A combined paid and organic strategy across Google and social media platforms successfully drove both online sales and brand growth for National Lighting.
