We Took Them Online — Now They're Earning €4 for Every €1 Spent
How We Built a New Revenue Stream for This Lighting Store
Objective
Build a strong e-commerce site to match their showroom’s success and create a seamless experience that boosts both online and in-store sales.
Approach
We used a multi-channel approach with paid ads and organic content to boost awareness and sales:
Ran Google and Meta Ads targeting core customers
Managed organic social alongside paid efforts
Balanced brand building with direct sales generation
Google Ads
Reached 35,000 people per month searching for lighting.
Averaged a Return On Ad Spend of 4 (ROAS)
Results (Monthly Averages)
Social Media
Reaching 33,000 people per month through Facebook & Instagram.
Gained an average of 166 new followers per month.
Generated an average of 1,378 website clicks per month from social media.
Key Outcome
A combined paid and organic strategy across Google and social media platforms successfully drives both online sales and brand growth for National Lighting every single month.
