How do we drive 500 leads for CarDetail each month
Objective
Position Car Detail as a premium choice in a competitive market by consistently showing what top-tier detailing looks and feels like, and turning that attention into monthly leads.
Approach
Success is measured by one thing: leads. The goal is always to create content that drives enquiries every single month.
Paid social ads using instant lead forms so customers can enquire without leaving the platform
Fresh content every month to keep CarDetail ahead of the curve on short-form trends
Google Ads campaigns targeting people actively searching for car detailing
Results
(Monthly Averages)
1,400 clicks/month
Cost per lead: €0.67
400+ leads/month from Google
Google Ads
Social Media
225,000+ people reached across TikTok, Instagram & Facebook
180 new followers/month
100+ leads/month at €2.79 per lead
Key Takeaway
Consistency in content, combined with targeted paid advertising, has kept CarDetail booked out and positioned as a leader in their space.
