Client Case Study: Pods4U
About the business
Pods4U is on a mission to create sustainable and vibrant, affordable spaces for private customers and the public. Shane Byrne and Peter Mahon started the business. After spending several years working in Australia, Shane was inspired by the tiny home movement.
With his expertise and experience, Shane teamed up with Peter Mahon to bring this idea to life in Ireland. Peter had experience working on similar alternative living spaces, so it made perfect sense for the two to collaborate. Pods4U has a track record in creating beautiful spaces for their happy clients.
In addition, they give people the ability to create personal and financial freedom. Their pods come in all different shapes and sizes because they are custom-built based on your specifications and needs. Their most popular models include home office pods, home gym pods, and garden escape pods. Over time, they are seeing a huge push for their one-bedroom apartment Pod, which usually comes in well under 100k and gives the customer the luxury of owning their own property without a fraction of the cost of a house.
There are many benefits to pods, including that they are easily transportable and have high energy efficiency. In addition, they pose a minimal impact on your property, and there is a 10-year guarantee on the main structure. The pods allow for natural light also, which promotes a stress-free environment.
Pods4U provide a complete service in that they work with clients to design pods to suit their needs, build them, and then deliver them and install them on site. This seamless process means all their clients need to worry about is having enough room for their pod.
What were their objectives for working with SDA?
Pods4U came to us hoping to achieve consistency in both lead generation, and sales through social media while documenting the growth of the company online. Ultimately, they wanted to educate and raise awareness of the benefits of pods and increase sales.
They wanted an aesthetically-pleasing Instagram feed and to share high-quality video content shared across their social platforms. It was envisioned that this content would do all the talking regarding promoting and advertising their products and service.
Similarly, they wanted customers to understand what they offered and what the process entailed from start to finish. For example, the different types of pods, how they are made, and the emotional benefits of having a pod in your lifestyle.
Beyond these social objectives, Pods4U wanted to create a community across its platforms. It was hoped that this community would increase their exposure, brand visibility, and engagement on their posts. Essentially, they wanted to up the ante with their business and saw social as a vital tool.
How we helped them achieve their goals
We worked with Pods4U to build a strategic approach to achieving the above-desired goals. Our team sought to transform their social profiles into a gallery experience whereby we would sell the lifestyle of owning one of the pods.
Additionally, we communicated their credentials and why customers should trust this business. We shared their different product range and educated their audience on the process and how they could benefit from a pod in their life. In addition, we highlighted their current customers’ success stories focusing on how the pods helped them and how they found the entire process.
The social platforms we built our strategy around were Facebook, TikTok, and Instagram. Our team devised content pillars which would help Pods4U achieve its goals. Then, we created the posts, publishing high-quality professionally shot video content and photography across their platforms.
What were the results of working with SDA?
Pods4U has experienced considerable success since coming on board with us. Their sales have become extremely consistent, which is usually between 2-5 Pod sales per month, and they are so busy they are expanding their team to meet the customer demand. Customers regularly get in touch to ask questions about the pods and show huge interest.
Their website usually receives around 3000+ hits per month which is the beginning of the sales funnel right down to converting customers. In addition to the monetary success, Pods4U have achieved an aesthetically-pleasing grid which has seen them grow their audience.
The content has allowed them to educate their audience about their products and service. Through this, they have grown a community and increased their brand visibility. As the social content began to increase, more customers started leaving reviews also, further helping the brand with its credibility.
Ultimately, within a short time, they have achieved their desired goals. We are excited to see what further growth lies ahead for this fantastic business and are thrilled to have them as one of our clients.
They are a perfect example of the power of social media content for business and why more companies should take advantage of what is right at their fingertips. If you’re interested in taking your business to the next level, contact us at Social Directions Agency.