The Importance of Typography for Branding
Many business owners understand the importance of logos for branding but have you thought about your typography? Using the right font in your designs is crucial. After all, just like your logo, consumers come to recognise your brand from the fonts you are using too.
Ultimately, the fonts you use play a vital role in brand identity. Unfortunately, typography is often forgotten unless you have an in-house graphic designer. If you select the wrong font or one that does not work for your brand, this could turn customers off engaging with your offering.
Therefore, you need to pick fonts that look professional and match your brand’s vibe overall. It can get a bit overwhelming due to the number of fonts available at our fingertips. Not to worry, though; we’re here to help. In this article, our incredible graphic designing wiz, Bruno, shares his top 5 safe fonts!
Why is typography so important for branding?
Branding is much more than your business logo and colours. Just as these are impactful, so are the fonts you choose to represent your brand. There are several reasons why typography is crucial for branding and can improve your branding.
For one thing, good typography means a good customer experience. You’re probably wondering how? If you use small fonts that people struggle to read, they’ll likely take their money elsewhere. A poor font can have as significant an impact on customers as spelling and grammar mistakes.
Another reason typography is essential is that it represents the values and tone of your business, similarly to how colour can visually share a message. Each font has a different meaning and intention. Given this, fonts are another representation of your business and its values.
To sum up, typography is crucial and can significantly boost a brand more than you realise. Fonts get messages across and convey meaning. Moreover, they work silently while doing this and engage people visually. Therefore, typography is yet another way to stop potential customers from what they are doing and turn their eyes to who you are.
What are safe fonts?
We know you are dying to know the safe fonts so you can master your design but hold your horses for one second. We’re excited to share the fonts with you, but it is crucial first to talk about what safe fonts are so you get a good understanding of typography in the context of branding.
In essence, safe fonts are those fonts that look professional, clean, and sleek. Due to their tidy appearance, they generally work well for many businesses. Safe fonts usually are san serif fonts, for example. These fonts work well across websites, social media graphics, and other branding materials.
While these fonts are a great choice, it is essential to note they may not be entirely suitable for everyone. This is particularly the case if you already have materials drawn up. For example, opting for a safe font for all your other designs is not always a great idea if you have your business logo. It is okay if that is the font in the logo, but otherwise, you should stick with the font in your logo to maintain consistency.
Our top five safe fonts
Now that you understand safe fonts and why it is vital to use them, let’s hand this over to Bruno for his top five safe fonts!
According to our design wiz Bruno, these fonts will pack a punch while not interfering with your messaging! They are sleek and clean but still impactful in the eyes of most customers.
Bruno Bernardi - Graphic Designer at SDA (Social Directions Agency)
So, which font will you be using?
We hope this blog helped you gain a bit of understanding as to why fonts are essential. You should carefully choose your brand fonts just as you put time and energy into crafting an eye-catching logo design. They have a lot of power in positively impacting the customer journey and encouraging more people to engage with your brand.
So, with that said, there is just one question: will you use one of our recommended safe fonts in your branding? Let us know. If you have questions about how to up your game on social or need some help, get in touch with us!
