What Was Trending on TikTok July 2024?
Hello, Hello! It’s our favourite time of the month, the trends catch up! We are back to give credit where credit is due to the trending TikTok's of July 2024. From trying to figure out who Emma is to exposing your favourite animal... we were all here for it! So go on and have a quick read to catch yourself up.
The Trending Sounds
Love Island - Who is Emma?
As we predicted Love Island created another trending sound this month and it goes a little bit like “WHO’S EMMMMMMAAA??”. This sound left the public howling and of course rolled into user’s content across TikTok very quickly.
Check out how LTA Tennis took on this trend below.
Charli XCX Apple Dance
This trend was almost impossible to miss, it was everywhere! The catchy song was paired with an infectious dance.
Those who were brave enough took it on, see how TBH Skincare did below.
For those who prefer not having to dance...
If You Asked Me on a Deeper Level...
This trend took off by storm. People’s true opinions came to light, and we were so here for it!
Check out how Dr.Pepper took on a comedic turn to this trend leading them to 1.6 million views.
The ‘Boots and a slick back bun’ trend
Pick two attributes about yourself and make it into a song, yes this went viral and yes, we loved it.
See how Charlotte Tilbury strategically promoted their makeup products below using this trend.
My favourite animal is me when...
This trend took on a unique approach and we must give it credit for it. The animal refers to what state you're in when you are in one particular situation. Happy, sad, angry or all of the above. This trend was a great Tiktok for those in a workspace environment, which means any brand could take this on!
Check out how clothing brand Anthropologie approached this trend by also giving a more personal insight to the behind the scenes of their brand.
From Advert to trend:
Marks and Spencer's – Mark Wright and Spencer Matthews
Marks and Spencer's marketing team need a serious round of applause after this one. The brand recently launched their celebrity endorsement collab with Mark Wright and Spencer Matthews. Of course, the Mark and Spencer hooked the audience in. This play on words rolled into many brands content this month, see how Matalan clothing brand humorously re-enacted the ad to their brand.
The Hashtags
#wimbledon
#england
#teamworkchallenge
#clare
#deadpoolandwolverine
#allirelandfinal
#Donaldtrump
#wales
#joebiden
#spain
Future potential trends:
As of now what we predict could start trending for the next month are
topics around:
Deadpool and The Wolverine movie is released in Ireland on the 25th of July and the hype will most definitely roll into August!
Again, Love Island is coming to an end and there is still more time for one more trend to be squeezed out, especially with the final on the 29th of July!
For Irish viewers, our beloved Electric Picnic is taking place mid-August, and I am sure brands will grab onto this opportunity for content.
To Wrap Up:
July’s trends were as entertaining as ever. The common theme is to keep an eye out for all future events coming up in the next month. We always find the rising hashtags help with this, so as always keep your eyes peeled!! Stay tuned for the next blog.
