How stories can help you generate more money through social
Hello there! And welcome to another week of the social blog! In the crowded digital space of social media, it is so important to utilise the most powerful tools within it to create deeper connections and engagement with your audience. That is why we place a great emphasis on the use of stories across all platforms. Stick around to see why!
How can stories generate more money through social?
Stories often showcase your brand’s values, personality and faces. There are three main reasons why we feel stories are so powerful:
1) Brand Personality:
Posting stories can allow your audience to recognise your brand’s
personality and creative side that can’t be seen from your regular
posts. This personal side adds more character to your brand
allowing you to stand out from competitors.
2) Community Creation:
From posting personal and engaging content, your audience start to notice your brand values. In return, these stories and values start to resonate with your audience creating a community of people who all hold similar interests and are drawn together by the brand resulting in long term customer loyalty and trust.
3) Drives Engagement:
When people first click onto your page, the first thing they will do is check your story, if there is one... The more interactive your stories are the more likely the viewer will reply, like or follow your page, simply from just seeing the story! Why? This engagement sparks emotions within the viewer to take the next step to form their relationship with you and the brand.
Examples of how to use stories effectively:
1) Behind the scenes
Here in SDA, we do love a good behind the scenes shot. Take a look at how we give our audience a closer look into our personal day to day lives.
2) Face to camera talking videos
Talking stories are a fantastic way for viewers to create an emotional connection with the brand by seeing the faces behind it. You can see this tactic by the below clip...
3) Interactive stories – polls/ questions/ quiz
Who doesn’t like to play a fun game? I know I can’t resist passing a story with a poll! They are fun, playful and draw viewers in, check how Due South creatively used their tees to create community engagement...
To Conclude:
Here in SDA, we are always searching for new ways to connect with our community and drive engagement. We have found over our years of experience, that we always come back to stories as an effective method for generating more money through social. After reading this blog you can see why, but overall, these stories work because they align with the brand authentically. Keep an eye out for the next blog!
