Tips on Creating Short-Form Content Videos on LinkedIn

Hello and welcome back to another week of the social blog! We are back to share some advice on creating hooking content videos on LinkedIn that will align to one of their newest features of short form video feed. Across most platforms, bite sized content is taking the lead, so we aren’t surprised LinkedIn followed suit. Have a quick read below to learn how to dominate this new feature.

The Key Elements

Motion Graphics:

Here in SDA, we recommend for businesses the use of motion graphics when it comes to LinkedIn, as it gives a sleeker look to your brand.

See how we approached clearscribe graphic clip below...

Captions:

For that extra grasp of attention from viewers, captions are essential.

See how the captions elevated Auxilion’s clip below...

Short and Precise:

As you can imagine from the update of ‘short-form video feed’, it is very important to make your point clearly in a short window of time.

See below how Clearscribe make their point short and sweet.

Educational Content:

These short clips are a great opportunity to educate your community about your business and its values to create more of an emotional connection with your customers.

See how Guerra Law Firm took this opportunity to educate about the O-1 visa.

The Benefits:

• Educates your brand to your community.
  

• Creates and maintains client relationships.
  

• Brand visibility leads to online engagement leads to reaching new audiences.

Bonus Point:

LinkedIn is all about your team, so have your team engage and share every piece of content you publish. That's truly where you'll access the magic of LinkedIn's algorithm alongside your short form content.

To Wrap Up:

This short and sweet blog touched off a few of the main pillars for short-form videos on LinkedIn and provides you with a great base to get started. The overall goal is to create engaging content in a short period of time, go on and give it a shot! And of course, keep your eyes peeled for the next blog.