Why we film most of the content for our clients
At Social Directions Agency, we enable brands to become industry-leading on social media. Of course, this involves creating a social media strategy for them, editing and preparing content for posting, and helping them build a community, among other things. However, we also film most of the content for our clients.
As a social media agency, many often wonder why we do this. It’s understandable since many other agencies don’t offer this kind of service. The short and sweet version is that our clients are very busy people, running businesses and sometimes it is hard to prioritise not just social media but creating content for it.
Additionally, some business owners do not know how to film content for social media or even what to film. We like to take this stress off them so they can focus on what they do best - running their business.
Our team live and breathe social media, so we know what works, and we are also creatives who know exactly how to film content to help businesses achieve their goals. Continue reading as we dive further into the benefits of having a social media agency like us film your content for you.
How do we get content from clients to post on social media?
On-site filming for a client.
At the beginning of our inception, we relied on clients to film and shoot their own content. We would then add this to our strategy and edit the content to make it suitable for social media.
We have evolved since then and realised that if we film the content or work directly with a content creator on-site, we get better results. Taking these approaches means we can post high-quality content that is shot to our specifications and it arrives when it is needed.
Three reasons we film content for clients
Below are the three main reasons we film content for our clients.
1. It makes their lives easier
The primary reason we film the content for our clients is to make their lives easier. As mentioned above, the brand owners we work with have numerous tasks and having a list of things to film can add unnecessary stress. We have people on our team who can film high-quality content, so why not take the filming off their hands so they can focus on running their businesses?
2. Content is your currency on social media
Another reason why we film most of the content for our clients comes down to quality. A lot of business owners do not know how to film or even approach taking pictures of their products. Additionally, content is your currency on social media. What that means is the better the quality, oftentimes the better the return. Our filming team have all the equipment and skills needed to create stellar content that helps you achieve your goals.
3. We know what to shoot
Finally, because we create a social media strategy for clients that underpins their goals, it only makes sense for us to manage the filming aspect. We know exactly what to shoot and what we plan on posting throughout the month. Additionally, we not only know what products should feature but how they should feature and the approach we should take.
Summary
At Social Directions Agency, we film most of the content for our client’s social media accounts. We do this to make their lives easier, ensure it is high-quality, and shot to our preferences. Content is your currency on social media; it is what will encourage people to support your business.
It is a vital part of a social media strategy beyond which hashtags and captions to use. If you need support filming content with social media, get in touch with us, and we will help you level up your game!