Social Trend Predictions for 2023
As the year comes to a close, we look back at the success 2022 brought to Social Directions Agency. We are so grateful to our many clients for working with us and have thoroughly enjoyed helping them achieve their goals.
However, being a social media agency, it is only realistic for us to analyse the trends of 2022 and make some social predictions for 2023. This article will share some predictions to help you unlock success on social media this coming year.
Why Do Social Predictions Matter?
Social media predictions are significant if you want to become industry-leading on social media. They enable us to see what is working and what will continue to work across the industry. From this point, we can implement these learnings into our strategies to unlock major success.
Some previous predictions throughout the years have included things like TikTok making it big and trending soundbites becoming increasingly popular. While you can wait and see what takes off, it helps to be ahead of the curve and ready to pounce on the latest trends to achieve maximum results.
Our Social Media Predictions for 2023
Now that you understand why social media predictions are so important, we imagine you are very eager to find out ours. Without further ado, let’s get into our top 3 social media predictions for 2023, so you can kick the year off right!
1. Increased demand for authenticity and integrity
First on our list of social predictions for 2023 is an increased demand for authenticity and integrity among customers. Consumers today want to be able to trust the content they are interacting and engaging with.
Because of this increased need for trust and authenticity, brands will be expected to meet this need via the content they post. What does this look like? Posting valuable content for your audience and not just constant posts demanding sales.
2. UGC to become the norm
One thing is for sure: the social media landscape is ever-changing. Where high-quality, professionally shot content once won the hearts of consumers, UGC is bringing it home now. This is expected to only continue to become the norm for brands in 2023.
User-generated content (UGC) is more relatable and realistic than professionally shot content. More and more brands are taking this approach, and it is helping them greatly in marketing their products. It not only means they do not have to stress about having high-quality content, but they also have excellent customer content, too! What better way to showcase your products than your loyal following using and loving them?
3. Social audio to boom
Video content is huge on social media, and that is definitely staying the same. However, another thing that is taking off globally is social audio. From TikTok soundbites to LinkedIn audio events, audio is a great way to experiment with your social media in 2023.
We’ve already enjoyed success from this with lots of our clients who have joined TikTok and capitalised on trending soundbites and songs! The same can be done over on Instagram, too, via Instagram reels.
Summary
There you have it, our social media predictions for 2023. The social media landscape is constantly changing and evolving; however, a number of things are likely to stay the same. For example, more platforms taking inspiration from TikTok due to its incredible success.
Read through these predictions and see what you can implement to make your brand more successful on social media in 2023. If you want to become industry-leading across social media, contact us. Our team would be thrilled to share our expertise and what we can implement to help you achieve your goals and grow your business.