How we typically work with clients at Social Directions Agency
As a business owner, you likely have your hands full with plenty of other vital tasks. The last thing you want is to have to take social media under your belt too. For that reason, working with a social media agency can be very beneficial.
Ultimately, you don’t have to worry about wearing so many different hats. For example, a content creation hat, a community manager hat, a copywriter, and so on. Instead, you can put your heart, soul, and energy into what you do best - running your business.
Working with a social media agency does not just mean letting others look after your accounts; you also collaborate with individuals who are experts at social. There are lots of benefits to working with a social media agency has many benefits, and the idea is very enticing.
However, many need clarification about how exactly it works. Not to worry, though; in this blog, we’ll talk about all the different ways we work with our clients. That way, you can further identify whether a social media agency suits your social media needs.
The different ways we work with clients
One of the most common questions we get from potential clients is, ‘how do I work with your agency?’. Understandably, there are many different ways social media agencies work with their clients. Below are some of the ways Social Directions Agency works with its clients!
As part of their existing team
One of the most common ways we collaborate with clients is by joining or becoming a part of their existing team. This means the client already has a marketing department and content creators.
Then, we simply come in with our expertise to execute the content planning, designing, and community management aspects. In this approach, we work with their team to share ideas and request content to be filmed.
Their only social team (completely outsourced)
Another popular way we collaborate with clients is by being their only social team. In other words, they do not have a marketing or social media department and solely work with us.
This usually involves communicating with the client to film and photograph certain content pieces and send them to us. Then, we plan and design the content and provide community management.
Content creators
This means of working with our clients is becoming even more popular. It’s understandable when you consider that business owners already have so much on their plate. Essentially, we become the content creators for the business. This means we strategise, plan and come to the site and film content.
For instance, if the client sells furniture, our team will arrive at the site to take photographs and film videos of the products. Our team will come up with a list of content pieces they want to capture and film. Usually, with this, we still execute the planning, designing, and community management of the brand’s social media.
Community managers
The final way we work with our clients is by providing them with community management. This means we help them achieve their social media goals by communicating with their audience and building trust.
Additionally, this can involve looking after their paid ads content. This is often a good option for social media teams with great content but looking to improve their strategic approach to achieving their social goals.
How do we determine the best way to work with you?
Now that you understand the different ways you can work with Social Directions Agency, let’s talk about how we determine the best approach for your business. It’s not a case of just picking one; there are several things we must do that can help determine the best way we can work with your brand.
Firstly, we have our clients fill out a questionnaire which tells us precisely what the client wants to achieve on social media. For example, whether this is to boost sales, grow a loyal and dedicated following, or have a more substantial social media presence.
Once we receive the questionnaire from the client, our Strategist then creates a strategy that underpins these goals. This will inform the best way we can work with the client. Say the client wants to improve their social media presence; this may involve nailing the content creation first.
Therefore, becoming their content creators may be the best way for us to collaborate with them. The strategy our Strategist creates for each client is a detailed document that outlines everything the client wants to achieve and, most importantly, shares crucial numbers concerning the forecast.
This helps our team fully understand what success looks like for the client. From this point, both the client and we have a good picture of what we hope to achieve on social. Following this, we determine the following stages: creating content or requesting content and starting planning.
Once we start dripping this content onto the client’s social media accounts, we assess what is working and what isn’t. We nail the organic and paid ad content, and this starts to generate leads for the client.
If we are not getting leads, we start adapting to ensure our clients achieve their goals. We constantly communicate with our clients and give them full transparency of what they are achieving on social. Once we define what works, we make these brands industry-leading on social media.
The benefits of working with a social media agency like Social Directions Agency
There are lots of advantages to collaborating with a social media agency like Social Directions Agency has many advantages. For one thing, you get to free up your team’s time and avoid burnout. This is particularly the case if a team member is taking on the social media in addition to their regular work.
Additionally, you get access to social media experts who can create a strategy that underpins your goals and helps you achieve them. We also know what makes content good and what doesn’t and have our ears on the ground regarding trends. What this means is real opportunities for your business to grow.
Most importantly, working with a social media agency is cheaper than hiring one full-time marketing employee while the results will be a lot greater. Costs are significant when running a business, so an agency can be the best option while you scale. Plus, these are costs that provide real and valuable results.
Summary
Collaborating with a social media agency like Social Directions Agency has lots of benefits. But still, many potential clients still need to figure out how it works. We work with our clients in numerous different ways.
For instance, as part of their existing team, their plug-in marketing department, and their content creators. Ultimately, we find working with our clients seamless because we have established the correct and adequate communication systems.
This means the client can be part of the social media journey while not managing the strain alone. If you are keen to get your brand industry-leading on social media, get in touch with us. We would be delighted to talk to you more about our services and answer any of your questions.