Peninsula Stone: Doubling Instagram followers from 1236 to 3500 in one month without ad spend
We started working with Peninsula Stone, a leading Landscape Design and Build business in June, and they have already seen major success. The company has availed of our on-site filming and social media management services, which comprise content creation, copywriting, and community management.
In just one month, we effectively doubled their Instagram followers from 1236 to 3500 without spending one cent on ads, helping them to connect with more potential customers across Ireland. Continue reading to learn about how our collaboration is helping Peninsula Stone generate more leads, raise brand awareness and foster relationships with its community.
About Peninsula Stone
Peninsula Stone is a leading Landscape Design and Build business in Dublin. Established in 2010 and led by Jonathan Cooke, the passionate team have designed and built more than 300 gardens and driveways, earning them a 5-star satisfaction rating on Google. The team is highly experienced in landscape construction and specialises in contemporary landscaping with a modern touch.
Their services include bespoke seating, stone walls, natural stone paving, outdoor kitchens, fencing, pergolas, artificial grass, turf lawns, kid's play areas, planting, and much more. Along with their Design and Build services, Peninsula Stone has expanded their stone maintenance offerings over the years. Their dedicated maintenance van now covers all parts of Dublin, offering a comprehensive range of services from soft washing, sealing, pressure washing, re-laying, re-grouting, and replacing a variety of stones.
What their goals were when they came to us
A talk-through video we filmed with Jonathan, Founder of Peninsula Stone.
Peninsula Stone approached us after seeing the results Pods4U, another client of ours, experienced from availing of our services. For reference, we took Pods4U’s TikTok following from 0 to 10K in a matter of months. We began working with them last month, in June 2023.
Whilst Jonathan runs a very successful business, his primary goal was to utilise social media as a means to get more job opportunities. He also wanted to generate more leads and understood that social media can be an excellent tool for business growth and reaching potential customers. Jonathan also wanted to create high-quality content for promoting his business online.
What we did to help them achieve success on social media
A reel we filmed for Peninsula Stone with a drone of a client garden.
When Jonathan came to us for guidance on taking his social media to the next level, we had many calls and discussions. After we heard more about the goals he wanted to achieve, we create a strategy designed to achieve these objectives. Our strategy involved posting eight organic posts per month and eventually running ads also.
These posts would be published on Instagram and Facebook. We also agreed on filming on-site with Jonathan to showcase Peninsula Stone’s work to intrigue potential clients. Our filming team would go out with Jonathan once every couple of months and visit multiple client jobs. We filmed talk-through videos, before and afters, and b-roll to include with trending sounds and songs.
The results of partnering with us
Zack discusses Peninsula Stone’s results on social media and how we have helped to grow the Instagram account.
Since joining forces with us, Peninsula Stone has doubled its Instagram followers from 1200 to 3500 in just one month without spending any money on ads. Their reach on both Instagram and Facebook has also increased dramatically.
In their first month, we focused solely on organic content so it was incredible to see such amazing results. We found particular success with utilising trending sounds and songs on the videos we filmed on-site.
Another big factor in the success of this account was creating content which featured Jonathan as it included the ‘human element’ but also positioned him as a thought leader in Landscape Design and Build.
Having him talk through the various jobs also better showcased the potential behind his company and what customers can expect from them, and what is possible within Landscape Design and Build.
Our high-quality filming equipment like our drones also played a major role as we were able to capture the beauty and intricate details of each and every garden job. The drones allowed us to film from a customer perspective too, witnessing the various garden jobs for the first time.
Summary
It’s been a great first month on social media for Peninsula Stone, and we couldn’t be happier for this client. It is a testament that social media growth doesn’t always lie in spending on ads but also in focusing on content creation like filming on-site, featuring people part of the business, and keeping consistency with branding. We are very excited to see the next levels of success for this client on social media.
If you are ready to take your social media to the next level and take control of your social immediate growth, we cannot stress enough how much filming content on-site with your team can help. At Social Directions Agency (SDA), we offer social media management services, but also on-site filming whereby we visit your company and feature your team members using our high-quality equipment. If you are interested in any of our services and dream of becoming industry-leading on social media, contact us.