Let’s talk about #ChatGPT

How to Prepare Your Brand for the Growth of Large Language Models (LLMs)

ChatGPT is just one example among many large language models (LLMs). Here’s what we advise clients to focus on to help their brands benefit from the rise of LLMs:

1. Feed the Models the Right Data

Publish clear, structured content on your website. This includes:

• FAQs

• Product specifications

• Pricing details

• Case studies

• Other reference materials

Well-organised content makes it easier for LLMs to understand and use your information accurately.

2. Optimise for AI Assistants

Traditional blog writing often focused on keyword stuffing. Today, the emphasis is on natural Q&A formats. Consider the real questions your customers might ask, such as:

“What’s the best sofa colour to choose when you have kids?”

Writing content that answers genuine queries improves your chances of being used by AI assistants.

3. Show Up in Authoritative Places

Ensure your brand is visible on trusted, structured platforms that LLMs often reference, such as:

• LinkedIn

• Google Business profiles

• Blogs

• Press coverage

Being present on these platforms increases your brand’s credibility and discoverability by AI systems.

I’ll continue to share insights on LLMs as I learn more.