Top 3 social media marketing challenges and how we as an agency overcome them
Social media is an incredibly valuable resource for businesses. It can help them attract customers, build loyalty, and improve their brand image. However, social media marketing is not easy. While it might seem like a role that involves just spending the day on a phone, it requires much more work.
Research and planning are important but you also have to create and produce content, write captions, publish content, and engage with your audience. Besides it being a tough job, there are many other challenges you may face along the way. Below we share three main social media marketing challenges and how we, as a social media marketing agency, overcome them for our clients.
1. Trying to stand out amongst competitors
A static post we did for the National Flight Centre.
One challenge many businesses face on social media is trying to stand out from the crowd. All industries are full of businesses and the majority of them are utilising social media as a tool to drive growth. With this in mind, you may struggle to get the attention of your fantastic products and services. It can be quite stressful. After all, you are likely posting about similar things. In addition, some of these brands may be more established than you on social media.
They might have the followers, likes and comments, however, it is important to keep in mind that a small, thriving community is a lot more valuable than having these vanity metrics. At Social Directions Agency (SDA), we strive to make businesses industry-leading on social media, whether they are big, small, or just getting started. We do this by focusing initially on establishing your identity and community on social media. Many brands forget about this and get stuck into the habit of obsessing over other accounts and what they have going for them.
We understand that comparing follower counts and engagements doesn’t do anyone any favours, and it certainly is not a path for growth. Therefore, we look at who you are and what you can bring to the table, identifying what is unique about you compared to your competitors. Once we build a community, we ensure to post content catered to their needs and make them feel valued. A perfect example of this in action is the 11.4K follower community we built for Pods4U’s TikTok account.
2. Staying on top of changing social media trends
Another big social media challenge most brands are facing nowadays is trying to keep up with social media trends. Since the arrival of TikTok, social media trends have only become more common. We’re talking about trends with a shorter lifespan, like the ‘corn song’ and ‘Running up that Hill’. While there are trends with greater lifespans like ASMR and satisfying videos, it is the fast-paced ones that seem to help brands really go viral.
Due to their potential to make brands go ‘viral’, trends can sometimes be more stressful than fun for businesses. Filming the content is definitely enjoyable but making sure you get the content up before the time has passed can be trying. Not to mention, monitoring social media platforms to see what is trending and a good fit for your business can be time-consuming. At SDA, we believe in the power behind social media trends.
With this in mind, we ensure that many of our clients are hopping on trends that have viral potential and fit with their business. However, we remove a lot of the stress and time that comes with that for the brand. Our team is built up of social media experts. We literally ‘live and breathe social media’ and we love what we do. Therefore, we always know what is trending and can predict how long the trends will last so our clients have the best opportunities of experiencing massive growth on social media.
3. Lack of strategy or defined goals
Running social media accounts can be very challenging if you do not have defined goals or a strategy for success in place. Your goals inform what you want to achieve, and you can use your strategy to then meet these objectives. For example, a goal of yours could be to build a dedicated community and you would use your strategy to then plan posts that would help you achieve this. Naturally, this is all especially difficult if you do not have that much experience with social media.
It is important to have a good understanding of the platforms and to know what works and what doesn’t. Additionally, to comprehend that not everything will automatically work for your business on social media. Working with a social media marketing agency, like us at SDA, will enable you to achieve those goals. When we onboard clients, we have many conversations with them to understand what they want to achieve from social media.
Some examples of goals could include things like sales and leads, but also community or authority as thought leaders in their respective fields. Once we understand their goals, our strategist creates a strategy designed to help with meeting these objectives. They use their strong knowledge of the social media landscape to plan content that is both strategic and engaging. We understand that business owners do not have a lot of time and social media should never be considered as a side job. It needs dedicated attention to reap the results.
Summary
Social media is not as easy as it looks. Businesses have to put a lot of time into their social media platforms to ensure they remain on top and achieve their aims. As a social media marketing agency, we remove a lot of the pain points for clients when it comes to social media.
We offer filming and social media management services so that you can do what you do best while we take your accounts to the next level. We have our ear to the ground on all things social media and have deep knowledge of how these platforms work. If you are interested in becoming industry-leading on social media, contact us today.