Social Media Accounts Nailing Their Content
We talk a lot about what makes content good and valuable. The days of just publishing three posts per week are no longer enough. With today’s audience, you now need to be putting out content that is valuable.
In other words, it needs to resonate with them and educate, inspire, or even make them feel a part of something. The brands performing on social media and reigning in success have strategies built on content pillars.
In this blog, we want to look at three different social media accounts that are nailing their content. We’ll look at a product-based account, a service-based account, and a community-based account across three various industries.
Product-Based Account - GoPro
The first reason GoPro stands out to us is that they make incredible products. However, they are also very strong on the social side of things. They have managed to build a brand using their consumer and creating a #GoProFamily community. This strategy means their feed is filled with their customer’s content which helps them to feel better connected with the brand.
Not only that, but the content is also so true to the brand. For example, shots of people underwater, scuba diving, climbing mountains, and much more. These incredible shots only encourage people to buy into this community and join. I mean, we all want a life filled with exciting adventures, right? With this approach, GoPro essentially has a constant reserve of awesome content.
Community-Based Account - Gymshark
The second account we would like to highlight for its excellent content and approach is Gymshark. They are the perfect example of a community-based account and are totally leveraging influencer marketing to make consumers feel important to the brand. Gymshark sponsors leading influencers, and these creators then influence consumers to join the community. Moreover, the Gymshark mission and philosophy are something many people care about in 2022.
We all want to ensure we are happy, fit, and healthy, and working out plays a huge role in achieving that. This is why the brand continues to grow and resonate with people on social media. Gymshark also categorises people into a belief and groups them together. Consumers then know if they are in the gym community, they are also in the Gymshark community. That’s right, they have practically made the two terms synonymous! From this point, consumers then purchase the Gymshark products and feel a part of something.
Service-Based Account - National Flight Centre
The following social media account we would like to discuss is the National Flight Centre, a smaller page and one of our clients. We have been working on their social media platforms for the past year. The first thing we are focusing on with them is building a community on social media. We are doing this by encouraging their students to share their experiences learning how to fly on social media using the #NFCANDME. In addition, we create competitions with the requirement of using this hashtag to encourage people further.
This user-generated content means we have content to use to show appreciation to their customers and helps us build up a bank. The second thing we are working on is building up a TikTok page, posting motivational content encouraging people to learn how to fly and giving insight into this lifestyle. From this point, we start to drive sales without being too persuasive by providing educational content on learning how to fly and the courses the NFC offers. We’ve found that the best approach is not being too salesy and leaving the decision up to the customer while still providing education.
Summary
It’s essential not just to follow a routine of posting three or four times a week. Consistency is critical, but it is equally, if not more important, to ensure you are adding value.
To help you create a strategy underpinned by good content, we decided to share three social media accounts that are nailing their content. Each of these businesses is in a different industry, but it’s clear that building a community on social media equals success.