How we scaled Due South with a
€10 cost per sale
using content-led performance marketing
What do we do for this client?
1
We partnered with Due South to manage and scale their full digital marketing ecosystem, focusing on content creation, paid ads, and email marketing.
Our team handle everything end-to-end:
Monthly content planning aligned with product drops and seasons
Full-scale content production, including sourcing models and filming on location
Creating high-performing short-form video for TikTok, Instagram, and Meta
Running paid advertising campaigns across Facebook and Instagram
Managing and optimising their email marketing to drive repeat purchases
This allowed the brand to move from inconsistent posting to a structured, performance-driven marketing system across all channels.
What was the starting point?
2
Due South had strong products and brand identity, but needed a more consistent and scalable way to drive online sales.
Like many growing ecommerce brands:
Content wasn’t being produced at the volume needed to compete
Paid ads lacked a steady pipeline of fresh creatives
Email marketing wasn’t being fully leveraged as a revenue channel
They needed a system that could consistently generate content, test what works, and turn that into measurable sales.
What strategy drove the results?
3
We focused on building a content-first performance system where creative drives results.
Instead of relying on occasional shoots or one-off campaigns, we:
Produced a high volume of short-form video content designed for testing
Prioritised fast-paced, native-style content that performs on TikTok and Reels
Continuously tested different hooks, formats, and angles to identify top performers
Fed winning creatives directly into Meta ads to scale performance
Alongside this, we:
Built out structured email campaigns to capture and convert existing traffic
Used email as a key revenue driver, not just a support channel
Ensured all channels worked together content into ads into email into repeat purchase
This approach meant we weren’t guessing—we were constantly learning and scaling what worked.
What results did we achieve?
4
By implementing a consistent content and performance strategy, Due South saw strong, measurable improvements across their digital channels:
Achieved an average of €10 cost per acquisition (CPA) through Meta advertising
Generated consistent, scalable sales through paid social campaigns
Built a steady pipeline of high-performing content for ongoing growth
Turned email marketing into a significant revenue driver
Most importantly, the brand now has a repeatable system for generating content, testing performance, and driving sales month after month.
