How We Scaled with a €6 cost per sale Using Content-led Performance Marketing
What Do We Do For This Client?
We partnered with Due South to manage and scale their full digital marketing ecosystem, focusing on content creation, paid ads, and email marketing.
This allowed the brand to move from inconsistent posting to a structured, performance-driven marketing system across all of their channels.
What Was The Starting Point?
Due South have strong products and brand identity, but needed a more consistent and scalable way to drive online sales.
They needed a system that could consistently generate content, test what works, and turn that into measurable sales.
We focused on building a content-first performance system where creative drives results.
Instead of relying on occasional shoots or one-off campaigns, we produced a high volume of short-form video content designed for testing prioritised fast-paced, native-style content that performs on TikTok and Reels.
Alongside this, we: Built structured email campaigns to capture and convert existing traffic. Used email as a key revenue driver, not just a support channel. This approach meant we weren’t guessing, we were constantly learning and expanding on what worked.
What Strategy Drove the Results?
What Results Did We Achieve?
By implementing a consistent content and performance strategy, Due South saw strong and measurable improvements across their digital channels.
Most importantly, the brand now has a repeatable system for generating content, testing performance, and driving sales month after month.
