Should you outsource your social media team?
The power of social media for business growth cannot be overstated. However, populating social media accounts weekly with fresh, engaging content takes time. What’s more, not every business owner has this time to spare.
Nevertheless, the expertise to know what to post, when to post, and how to use social media to achieve their goals. In this instance, it is understandable why someone may consider outsourcing their social media.
Having experts handle your social media and look after your online presence makes a lot of sense. Continue reading to find out whether you should outsource your social media team.
What are the benefits of outsourcing social media?
You may prefer having someone in-house to handle your social media accounts. However, before you jump to creating that LinkedIn job advertisement or asking a colleague to juggle extra responsibilities, let’s look at the benefits of working with a social media content agency.
Free up your team’s time and avoid mental burnout
One of the most obvious advantages to collaborating with a social media content agency is that it frees up your and your team’s time. You can focus on running and managing your business and securing opportunities.
In addition, your team can carry on with their usual responsibilities rather than taking on more responsibilities outside of their job description. Overall, this helps avoid mental burnout and fosters a healthier workplace where the team can focus on what they do best!
It unlocks scalable growth, and you receive quality expertise
As mentioned above, getting assistance from a social media content agency means working with experts in social media. As you hire an SEO consultant to improve your rankings on Google, social media experts drive the results you need for business growth.
They will be able to create a strategy that perfectly suits the business and helps you achieve your objectives. These individuals will know all the answers to your burning questions (what to post, when to post, where to post, etc.). With outsourcing, you’ll be able to identify opportunities, get more leads, improve your brand awareness, and build a community of people who love what you do. Those working in the field have the know-how and resources to achieve what you desire.
It’s cheaper than hiring a social media team
This is probably the most crucial benefit as everything boils down to cost. We are entering a global recession, and an agency is an excellent idea if you want to cut costs on your marketing team. A social media content agency provides a full service where they:
These full-time or part-time roles (copywriter, graphic designer, video editor, ad specialist, community manager, strategist) add up. While you can find someone to manage all these roles, it can be difficult to source a jack of all trades. Therefore, it is best to work with an agency.
Social Directions Agency offers the entire plugin marketing department you require for less than the cost of 1 full-time hire. The best part is we do this all day, every day, for clients across multiple industries globally.
An agency will provide you with detailed reports
Like anything, keeping track of your performance and growth is vital. This is no different on social media. You can leave the days of looking up metrics and keeping an eye on the follower count behind. A social media content agency will provide you with detailed reports to show how you are performing on social media.
These reports will also help you to identify opportunities and areas of improvement. These insights are crucial for growing your online presence and converting followers into paying customers. Beyond sharing the figures, this team of experts will understand the results thoroughly and have strategic objectives in place to take your brand to the next level.
You get another perspective full of fresh content ideas
In addition to the above benefits, working with a social media content agency means collaborating with individuals who are passionate about what they do. With this passion comes many fresh content ideas to help you provide valuable, engaging content for your audience.
They also have an outside perspective since they are external and new to the brand. This means they can come at things from a different perspective which can be exciting and another opportunity for growth. Essentially, it’s a fresh pair of eyes and brains putting time into your campaigns.
Summary
Outsourcing your social media is an excellent idea if you want to unlock scalable growth and receive instant, expert guidance. In addition, if you want to save time and money! Like anything, there are some minor challenges, but they are easily solvable.
Remember: it’s not about handing social media away entirely; it’s about giving an agency 90% where you still help create assets for sharing and communicating with the team. Doing so will be crucial to your success on social media and growing your online presence.
If you are interested in working with a plugin marketing team to handle your social media accounts, contact us at Social Directions Agency. We would be thrilled to hear about your business and how we can help you achieve your goals and level up!
