Case study: Going from 0-10,000 followers organically on TikTok
Growing your audience on TikTok may feel like a very slow process. However, when you put in the hard work to create valuable content, it becomes a lot easier. TikTok is one of the biggest social media platforms, and right now and with this, most of our clients are moving over there. Pods4U is one of our clients that has been posting consistently on TikTok and seeing fantastic results.
As a business that enhances people’s lifestyles and maximises their space without the need for planning permission, their ideal audience is definitely on the platform. Categories like DIY, building, and refurbishment are incredibly popular on the app. Therefore, placing a business here that provides home office pods, home gym pods, and even one-bedroom apartment pods is an ideal match.
Not every business will be suitable for the platform, but Pods4U was, and they have gone from 0 to 10K followers organically on the app. So how did they do what seems to be the impossible? Let’s dive into it further below.
Best practices for growing organically on TikTok
With the Pods4U TikTok account producing fantastic results, it only seems right to talk about what we are doing over there and why it works. Hopefully, this will give you some insights for when you begin to grow a TikTok account organically.
Their business was right for TikTok
We’ve already touched on this above, but the first thing to note is that Pods4U was an excellent fit for TikTok. Unfortunately, the app will not suit every business. TikTok is about creating short, quick, engaging content that provides value.
While any business can certainly use the app to get exposure, they may not experience the same kind of growth Pods4U did. The bottom line is that TikTok is not a serious platform. It is a place to connect with consumers by jumping on trends and providing valuable content that answers all their burning questions. With that in mind, a business like Pods4U is the perfect fit.
Placing team members at the forefront
Another thing we have done with the Pods4U TikTok that has helped us grow the account immensely is utilising team members. Most videos we post there include Co-Founder Shane. He speaks to the camera and answers questions, gives tours of pods they are currently working on, shares updates, and much more. Doing this shows the audience there are real people behind the business.
It also helps Pods4U show off its human side, allowing customers to connect deeper with them. This is what the TikTok platform is all about - human beings talking to other human beings behind the screen. Viewers begin to appreciate your team members’ personalities, and ultimately, people buy from other people.
Starting off as a creator account
The Pods4U TikTok account isn’t a business account; it is a creator account. These accounts appear to perform a lot better than business accounts. It’s not hugely surprising when you consider the platform is for creators. For this reason, TikTok is more likely to push creator accounts and help them grow quickly than businesses. Another thing to note is the users on TikTok probably do not want pushy sales strategies.
If you keep the account as a creator account, they will connect with you and google the website themselves if they want to find out more. Having a clickable link to your website is a primary advantage of a business account, but it is not entirely necessary. Think about when you support a business, do you indulge based on the messaging, or do you see the messaging and think about it and come back? What kind of content resonates with you to make a purchase?
Show, don’t tell
The Pods4U TikTok account is packed with videos from lots of different scenes. From shots in the workshop to inside a pod project, delivering a pod to a customer, and more. This gives viewers a lot of variety while still providing them with the valuable content they want from a page like this.
Overall, the tone of the content on the page is not very salesy. Instead, the team just showcase the products and process and answers questions. Showing precisely what they do is much more effective at getting more sales. It allows viewers to get a sense of the experience and what they can expect from Pods4U without feeling pressured to make a purchase.
Having a solid strategy
Another critical thing to note regarding the success of the Pods4U TikTok account is that it has a solid strategy. We understand precisely what they want to achieve, and we have created a plan to help them achieve those goals. The plan guides us on how to grow the brand and make it industry-leading.
If you want to get started on social media or improve your current efforts, you need to start with a strategy. This is especially the case for a competitive and booming platform like TikTok.
Summary
TikTok is the latest popular social media platform which explains why many businesses want to put their efforts into this channel. From a quick Google search, you’ll be recommended ideas like working with influencers, creating great content, and posting regularly.
While these ideas are great and sure to help with growth, some things are brushed over. For example, whether to set up a creator or business account, how to sell your products, and whether the app is suitable for your business. These are all some things you should think about before joining TikTok. Pods4U has seen incredible success going from 0 to 10,000 followers on the app organically.
Their videos resonate with people, and the audience has started appreciating the team members’ personalities and wit. Their business is also an excellent fit for TikTok, and our strategy is solid and is designed based on their goals. It’s all about creating valuable content and giving audiences what they want. If you are interested in TikTok success like Pods4U or becoming industry-leading on social media, get in touch with us.